BYTON develops and builds intelligent premium electric vehicles for the automotive future. The vehicles offer advanced digital technologies for intelligent, safe, comfortable and ecological mobility.
BYTON’s international headquarters, production, development and research centers are located in Nanjing, China. The design development center for prototypes and concept vehicles is in Munich. A US-American development center is operated in Silicon Valley. BYTON has additional offices for sales, marketing, design and investor relations in Beijing, Shanghai and Hong Kong.
BYTON presented the first drivable concept car at the Consumer Electronics Show (CES) in Las Vegas in January 2018. Conception and implementation of PR for the whole of Europe for the international launch of the premium electric car brand BYTON.
Invitation management and media coordination for the kick-off event during the now 3 CES shows in Las Vegas.
PR support for BYTON events in Shanghai, Milan, Munich, Oslo, Frankfurt, Geneva, Amsterdam incl. invitation and support of top European journalists. Digital, Influencer Relations and content creation. Conception and creation of all accompanying text materials as well as permanent strategic consulting and implementation since end of 2017 until spring 2020.