PR Agency Hamburg

Dederichs Reinecke & Partner

About us

Dederichs Reinecke & Partner has been an owner-managed PR agency for more than 25 years, covering all relevant areas of communication, for example public relations, media work via all channels, social media or crises and change PR.

Or in short: We help our clients to be understood by the public in the way they deserve to be understood.

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Our clients come from the food and entertainment sector as well as the technology industry. Our references include innovators from the automotive sector, technology companies, electric car manufacturers, e-mobility service providers, leisure and tourism destinations, start-ups, event organizers – small and medium-sized companies as well as large corporations.

Our employees advise and guide their customers safely and competently in corporate, change and crisis management and in product communication. In social media marketing, we manage channels and communities, develop channel strategies and editorial plans, design campaigns with and without influencers and ensure the implementation and evaluation of these measures.

The best media contacts and in-depth know-how in the respective specialist areas ensure communication at eye level. Admittedly, not everyone can do everything, even with us. However, our employees sit on the jobs they are really passionate about. This is important to us, because only in this way can we bring our clients’ messages to the media authentically and credibly. And what’s more, the work is then also more fun.

We have been doing this for many years not only in Germany, but worldwide and internationally – from the worldwide car premiere at CES in Las Vegas and Shanghai, to road shows with stops in Milan, Munich, Oslo and Amsterdam, to the classic worldwide launch press release. We are there where the customer needs us.

And because we know, despite our longing for the big wide world, that you are best where you are at home, we have been regularly relying on strong regional partners outside the DACH region for over two decades – with the best contacts in the regional media landscape and a great understanding of how communication in their home country ticks. As a partner of Comvort, the world’s largest and most successful network of owner-managed agencies, we have been increasing our power in international projects since the beginning of 2020. With a selection of around 1,000 PR agencies worldwide, we are guaranteed to find the right team (or freelancers) for every project and budget. Whether in the USA, South America, Europe, Africa or Asia – the lead is where our clients need it…

News

DRP wins PR budget from auto data professional Carly

Hamburg: 19. October 2020

With the car it is the same as with every good relationship: What is loved needs to be understood. What is missing in my car? Is it all right? Is what the garage told me really true? With its technology software and hardware, the globally active Carly company now offers hundreds of thousands of regular users access …

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🛒 Communication for customer understanders

Hamburg: 13. August 2020

With customer loyalty it’s the same as in any good relationship: if you don't know your counterpart, you may land a lucky strike, but it will probably remain a one-night stand. In short: If you as a retailer or service provider do not know your customers, you cannot build up a loyal relationship with them and make …

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🚘 Bytes on wheels

Hamburg: 26. June 2020

A paper folder as storage for vehicle and insurance data is even more eighties than the light emitting diodes in the dashboard of the Nightrider. Today's mobility issues are all about sharing concepts, alternative drives, ranges, UI/UX and of course data. For over a decade we have been helping our customers in the …

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Our industries


We certainly can’t do everything, and we don’t want to. But we would like to show you what we are really good at. Here you will also find our references, sorted by industry. If you would like to know more about a specific industry know-how or one of our customers, just give us a call and ask for Mr. Dederichs or Mr. Reinecke, they will be happy to answer your questions.

Our competences


We work with common sense, a lot of experience and creativity. We concentrate on the things we are really good at. We use the entire toolbox of communication. The task at hand determines whether we work in digital, analog or social media channels. In our areas of expertise, we stand for a strategic mix of creativity, passion for our clients’ topics and necessary objectivity. We have not only won many awards and prizes – which we are happy about – but also achieved goals and celebrated successes together with our clients.