25MINUTES, the name says it all: A whole week’s workout in just 25 minutes, no longer a problem thanks to the latest fitness discovery EMS. EMS stands for electrical muscle stimulation. Here, the muscles are not controlled by electrical signals from the brain via the nerves, as is usually the case, but by electrical impulses from outside. By contracting various muscle groups, even those that are difficult to reach, a real whole-body workout is provided. Currently there are three locations in Hamburg (Blankenese, City, Eppendorf) and further franchise locations throughout Germany have already been awarded.

Tasks: Development of brand concept from the beginning and strategic business consulting. Development of the corporate identity and implementation of all graphic projects, such as posters, website, incentives, etc. Public relations for the individual locations and 25MINUTES in general.