Lime is on a mission to build a future where transportation is shared, affordable and carbon-free. The approach: rethink mobility concepts and end the dominance of cars. Most car trips in Germany are shorter than seven kilometers, often moving only one person. As the world’s largest shared electric vehicle company Lime’s services focus on urban short distance routes. With success – Lime has been operating profitably worldwide since 2022.
We have been supporting Lime since September 2022 in the field of corporate communications and in the development of communication measures in the DACH region. Our strategy includes creative concepts as well as classic PR measures to create a sharp public image of micromobility. One focus is the cities in which Lime operates. Here, the US company wants to engage with the media, citizens and politicians through transparency, social commitment, and proactive agenda setting.