Karabag

Task:
Karabag is a small but powerful electric vehicle manufacturer. Karabag was the registration winner for electric cars in 2010. However, hardly anyone knew that in mid-2011. We were asked to change that.

Implementation:
Building the Karabag brand as a high-performance electric car manufacturer that is faster and better than the big car companies. Playing on all PR channels. In addition to classic PR craft, we are currently building a Karabag Facebook community, which has already become the largest electromobility Facebook page in Germany.

Results:
Presence in important German leading media, e.g. Bild am Sonntag, Welt, FAZ.
By the end of October 2011, already over 300 reports with a media countervalue of over 500,000 euros (since June 2011).