Cleantech & Sutainability
Dederichs Reinecke & Partner is a Hamburg-based PR agency for cleantech companies. We communicate for businesses and products that change things for the better: in energy, mobility, shipping, construction and the circular economy.
Our mission
We don’t work for everyone. We work for companies whose products cut emissions, conserve resources or make energy more affordable. Our aim is to give these solutions the public attention their impact deserves.
Impact needs evidence. For us, sustainability is not a label but the foundation of every product we talk about. That is why we communicate with figures, studies and verifiable claims, not green promises.
Our focus areas
- Energy and grids: energy policy, grid costs, electricity prices, flexibility
- Solar and storage: photovoltaics on rooftops and sealed surfaces, battery storage
- Hydrogen: production, infrastructure, industrial applications
- Charging infrastructure and e-mobility: fast charging, micromobility, fleet electrification
- Maritime decarbonisation: electric boat propulsion, marine battery systems, energy efficiency and emission reduction in inland and ocean shipping
- Circular economy: recycling, refurbishment, packaging and recyclables
- Sustainable construction: systems based on renewable raw materials, on-site energy generation
What we do
- Media relations: trade, business and consumer media, background briefings between journalists and senior management
- Story development: we turn technical data into stories that editors beyond the trade press want to cover
- Studies and position papers: editing, launch and press office
- LinkedIn and corporate influencers: positioning founders and executives
- Energy policy communications: Dederichs Reinecke & Partner is listed in the German Bundestag’s lobby register (R007267)
- Crisis and change communications: when projects, products or funding come under pressure
Sustainability communications that hold up legally
Since September 2026, stricter rules against greenwashing apply across the EU. Generic environmental claims such as “climate neutral” or “eco-friendly” are no longer permitted without proof. We develop messages based on verifiable data that stand up to scrutiny from editors and regulators alike.
Frequently asked questions about cleantech PR
What does a cleantech PR agency do?
It translates technical solutions for energy, mobility and resources into stories for the media, policymakers and specialist audiences. The goal is visibility among customers, investors and decision-makers.
What is the difference between cleantech and greentech?
Both terms describe technologies that reduce the burden on the environment and the climate. Cleantech is the more common term internationally, while greentech is often used in German-speaking countries for environmental technology in a broader sense. We work in both fields.
Do you work with startups?
Yes. We work with companies of all sizes, from growth-stage startups to established mid-sized businesses and corporations.
Do you work with maritime companies?
Yes. One of our focus areas is the decarbonisation of shipping: electric propulsion, battery systems, efficiency and emission reduction in inland and ocean shipping.
