The PR strategy for 2025 is made on the spot

18. December 2024

Final spurt! The strategy for 2025 must be in place by now at the latest. So it’s around two weeks before Christmas: Small focus adjustment. Sharpen the focus. Are the communication goals still on track? Do we need to realign the path to achieve them? […]

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Replace gut feeling with facts

5. December 2024

For us PR experts, replacing gut feeling with facts is like ‘putting your money where your mouth is’. It’s not just us who think that’s really good, but also many journalists out there. More and more editorial offices are currently pooling their research expertise in […]

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Fastned opens first charging station with shop

22. November 2024

Our cleantech unit has been supporting Fastned for almost four years now and we are delighted that the European fast-charging company with roots in the Netherlands is also growing at an increasing rate in Germany. A real success story – also in terms of communication. […]

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Welcome on board: our new client Bonne Maman

1. November 2024

📦 Daily business in a PR agency: packing packages for the sampling of journalists and influencers. But Advent calendars already? Kind of strange on a Monday after a weekend with consistently summery temperatures… 🎅 And so today we realised once again: the year is already […]

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MyDay: work-life balance at DRP

23. August 2024

😎 Days off are like gummy bears. Somehow they taste good to everyone, and yet everyone has their favourite colour… To the museum again. Sleeping off the hangover from the concert. Do your tax return. Or just chill out. We’re just going to do it […]

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Oliver Lucas in the D25 podcast: AI opportunities for the middle class.

23. July 2024

🎧 🎙 So… Monday again. All those of you who don’t want / need / should start the week in such a turbulent way can slowly get into the groove with our podcast tip of the week. What’s it all about? In the new episode […]

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Floating charging station: SolarYacht revolutionises electromobility on the water

19. July 2024

⛵ 🔌 🌞 ‘My sweetie wants to go charging with me on Sunday…’ Or my sweetie… Who knows? But probably only those of us who have already crossed the midlife equator will understand this pop song pun anyway. What we’re actually getting at: If we […]

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Celebration time on Monday: our successful apprenticeship.

10. July 2024

Well, that’s obvious again… t’s Monday. One colleague in the photo looks like he’s biting his tongue, the other one is slightly out of focus. But it doesn’t matter – because our main actor looks great and is obviously very happy. And that, in return, […]

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China’s electric car race: NOYO in the Deutsche Welle report

11. June 2024

When it comes to the opportunities, successes and challenges of electric cars, the selection of currently interviewed experts in this country is usually limited to a healthy handful of lumberjacks. And they are often not entirely impartial association representatives of the German hashtag#automotive industry. Deutsche […]

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MORE UNITY, LESS POPULISM: CHOCO AGAINST THE RIGHT

6. June 2024

There are many reasons to be against nationalism, right-wing extremism and anti-democracy. But let’s not argue with common sense or warm values such as tolerance and humanity, but instead take a look at ice-cold economic necessities together with Handelsblatt under the heading ‘More unity, less populism’. And, […]

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