News - PR Blog

Let’s talk about exclusivity. No, we’re not talking about designer handbags, we’re talking about what’s preferred in our industry: Information. We discuss this topic regularly. More specifically, whether important information should be given exclusively to selected media or evenly distributed to the “big list” is […]

Yesterday’s Jour Fixe: “We were very pleased with Horizon’s contribution. It was even in the plus range”. Of course, we were very pleased with this feedback from our client UNICEPTA, but at the same time we noticed that many of our clients are not so […]

PR wisdom: The journey is just as important as the destination. The two are interdependent, especially in communication. That’s why, at the beginning of the year, we have a lot of questions in our specifications. Have our goals remained the same? Was the journey there […]

So 2024, I guess that’s it. The champagne is cold. The confetti ready. It’s been a good year. With great successes in business. But also personal ones. And when we stumbled from time to time, there was always someone on hand to help us get […]

Final spurt! The strategy for 2025 must be in place by now at the latest. So it’s around two weeks before Christmas: Small focus adjustment. Sharpen the focus. Are the communication goals still on track? Do we need to realign the path to achieve them? […]

For us PR experts, replacing gut feeling with facts is like ‘putting your money where your mouth is’. It’s not just us who think that’s really good, but also many journalists out there. More and more editorial offices are currently pooling their research expertise in […]

Our cleantech unit has been supporting Fastned for almost four years now and we are delighted that the European fast-charging company with roots in the Netherlands is also growing at an increasing rate in Germany. A real success story – also in terms of communication. […]

📦 Daily business in a PR agency: packing packages for the sampling of journalists and influencers. But Advent calendars already? Kind of strange on a Monday after a weekend with consistently summery temperatures… 🎅 And so today we realised once again: the year is already […]

😎 Days off are like gummy bears. Somehow they taste good to everyone, and yet everyone has their favourite colour… To the museum again. Sleeping off the hangover from the concert. Do your tax return. Or just chill out. We’re just going to do it […]