Electric cars are now an integral part of our everyday lives on the roads, but conventional combustion engines still dominate in water transport. Worldwide, only a fracction of boats are electrified – which is clearly still too little in our eyes! Together with Torqeedo, the […]

E-scooters on the sidewalk – it’s a pain in the ass. Everyone thinks so, we think so too. The problem must be solved. The good news is: the solution is at hand. Because the most important step is a shift in public perception. Our approach: […]

The pollution of the world’s oceans by microplastics is a well-known problem with far-reaching consequences. According to a study by Newcastle University, each person ingests an average of five grams of microplastic per week through their drinking water. We are therefore very pleased to be […]

For almost a year now, we have been working to offset the agency’s carbon footprint. Today, we can proudly announce that all professional and private activities of our employees are climate neutral.    The agency and its employees produce greenhouse gases. We can limit this, but […]

In times when greenwashing is practiced by every second company, we are delighted to have found a brand for which sustainability is not just an empty phrase. Sono Motors wants to add an important factor to New Mobility with the company’s own solar technology and […]

Our customer family has had a baby, and we are thrilled. Speaking of offspring – our new customer knows all about that. Babini, formerly BABYWELT, is not only the largest consumer fair for babies in the DACH region. Babini is the absolute “place to be” […]

What moves is sometimes even more exciting when it does so quickly. And hardly anything is changing more rapidly than mobility. If you think we’re going to announce a new client from the hyper sports car segment, you’re barking up the wrong tree. We have […]

According to Welthungerhilfe, in Germany alone around 75 kg of food per capita ends up in the bin every year. But not only in private households, but also in the catering industry, far too much food is still being thrown away. The app Choco has […]

People who sleep well not only have fewer wrinkles on their faces in the morning, but also a full battery and a much better mood. And because sleep is the most natural thing in the world, the corresponding accessories, i.e. mattresses or bed linen, should […]

Since 1943, the world’s most successful ice show HOLIDAY ON ICE has thrilled its audience every year with a completely new show. The ingredients: Acrobatics and figure skating at the highest level with elements of theater, dance, opera, pop, magic and musical. The result: world-class […]

Of course, we see battery-powered electromobility as the way forward for passenger car propulsion. But how can we decarbonise industries for which the switch to battery-powered e-mobility would be neither economically nor energetically efficient? The start-up Hy2gen provides concrete answers to these questions with the […]

“Already today, almost one in three sells things from their own household to consciously contribute to the circular economy. This is a good start, but this share should become larger in the future.” Says Philipp Gattner, CEO of the recommerce company rebuy, and wants to close the gap […]

Crisp manufacturer KETTLE® has stood for high-quality products and natural ingredients since 1982. The potatoes come from local suppliers around the KETTLE® plant and the chips are hand-fried before being refined according to their own recipes. The mission: to inspire as many taste lovers as […]

Getting rid of your old used car in an uncomplicated way and getting the best price at the same time? The new digital platform Driverama makes exactly that possible. Driverama thinks the used car trade bigger and operates across Europe with sophisticated AI technology and […]

What would life be without Parmesan cheese? So bleak. That’s why we look after the Parmigiano Reggiano consortium. The Parmigiano Reggiano is one of the oldest cheeses in the world. It is an all-natural cheese that gets its special and unique flavour from its long ripening periods. The production process is controlled by the Consorzio del Parmigiano Reggiano, which guarantees and protects the quality and authenticity of the product. Genuine Parmigiano Reggiano can only come from one place: the protected area of origin, which includes the provinces of Parma, Reggio Emilia, Modena, Mantua on the right bank of the Po and Bologna on the left bank of the Reno. To make sure that everyone […]

Warm, humid air, animal sounds from the thicket of the jungle, a timeless place where nature still dominates – this is the home of Don Papa. Distilled on the island of Negros Occidental, locally known as Sugarlandia, Don Papa carries the sunny side of its island origins. As the first  Premium Single Island Rum from the Philippines, Don Papa is celebrating global success. Pure Negros sugar cane forms the base for the rum’s sweet, smooth taste and long, complex aftertaste with notes of vanilla, honey and candied fruits. To give us all […]

We love innovations. Especially when they help to master current challenges in terms of mobility and the environment. Like our new client Fastned – one of the leading developers and operators of fast charging infrastructure in Europe. And we love PR: because it helps to […]

Bicycles are a fine thing. Cheap to buy, clean for the environment and good for your tummy. For years, arguments against these three good reasons included the inner pig, the unwillingness to arrive sweaty at the office or having to ride long distances uphill. At […]

There are tasks that can only be solved by analog. Drilling holes in walls – no app can do that. Sanding the floor. Pumping out the basement — I think you get the point. To make all these small and large jobs easy to do, […]

Soberly speaking, you can also lead a happy life with apple juice from a tetrapack or lukewarm water without fizz. And if we drink alcohol, then of course only in homeopathic doses. Well, most of us. During the day. What we actually wanted to say: […]

Let’s face it: Somewhere along the way, social media has lost its social. There is hardly anything really community-driven about it anymore. It’s no longer the users themselves who determine the content, but an algorithm determined by the advertising customer. The Munich startup mylivn wants […]

With the car it is the same as with every good relationship: What is loved needs to be understood. What is missing in my car? Is it all right? Is what the garage told me really true? With its technology software and hardware, the globally […]

With customer loyalty it’s the same as in any good relationship: if you don’t know your counterpart, you may land a lucky strike, but it will probably remain a one-night stand. In short: If you as a retailer or service provider do not know your […]

A paper folder as storage for vehicle and insurance data is even more eighties than the light emitting diodes in the dashboard of the Nightrider. Today’s mobility issues are all about sharing concepts, alternative drives, ranges, UI/UX and of course data. For over a decade […]

“When it comes to internal communication in times of crisis, team members expect fast, clear and honest information. And they tolerate the full truth much better than most managers believe. Whether it’s about short-time work, plant closure or relocation – plain language is the order […]

With a clear position and competence we control the communication of our customers not only through the domestic sea, but for many years also in international waters. We play all relevant disciplines in the interest of our clients: analogue, digital, social – from conception, creation […]

Granted – in terms of consistent sustainability we have so far been rather “always striving”. Sure, we have been separating waste and using green electricity for years, but there are also construction sites everywhere at DRP: From heating and ventilation to business trips and our […]

The CES Las Vegas is not only the world’s largest trade show when it comes to electronics, gadgets and future technologies, but also for years our best holiday experience just after the holidays. For our customers BYTON and Ibeo Automotive we have been there again […]

For many years, we have been preparing our customers to steer through crises with secure communication. This is not rocket science, but depends on good preparation for possible scenarios, the definition of clear processes and sensible follow-up. Oliver Dederichs and his DRP crisis team now […]

For about two years now we have been supporting our customer BYTON with international PR work on their way from a bold electric car vision to series production. Various trade fair appearances, events and media appointments in Las Vegas, Shanghai, Pebble Beach and Santa Clara, […]

For 20 years, the digital agency CELLULAR has been guiding clients such as ZDF, TUI Cruises and TV feature films through all phases of digital transformation. Agency boss Panos Meyer doesn’t mince his words with his industry podcast Behind the Screens, and his Agencies for […]

Around 500 international journalists at the press conference. Over 200 editorial teams and reporters in individual discussions. More than 3,000 reports throughout Europe in the first five days. The media success around the IAA premiere of the smart electric car BYTON M-Byte makes us proud […]

…to China. The LiDAR technology (abbreviation for light detection and ranging) from our customer Ibeo is an important component for the safe autonomous navigation of all types of vehicles. Many experts are already predicting that the first roads with Robo cars will be built in […]

Sometimes we just work. Provided you press the right buttons. Chrome and bling bling, white wall tyres and open carburettors – classic vehicles give a pleasant goose bump to a not inconsiderable number of our dear colleagues here at DRP. Thanks to the New Stadtpark […]

Even though we think it’s a great team, we know that blood is thicker than water. Our families give us strength and inspiration, our partners keep their backs free, our children make our lives complete. Without them, we would not be what we are. So, […]

The Port of Hamburg we love. Relax at the beach pearl. Fish roll on the hand. Astra tuber in the fist. 24-hour shifts in the container terminal. Maloche for doers. And on the harbor ferries let a stiff breeze blow around your nose. Okay – […]

We know our way around with communication for the little ones. After all, we have not only successfully looked after clients such as Ergo Baby or Tula for years, most of our colleagues have children of their own and know from their own experience that […]

25-30 hrs / week, especially as a re-entry after parental leave. The task: You advise our customers in the lifestyle and family sectors and develop together with the team cross-media communication concepts. You can always find new communication approaches and topics and understand how to […]

Fine dust, nitrogen oxides, pollen – we find the life in the city super, but sometimes just very awkward. “Must not be,” thought clever developers from northern Germany and invented the city purifier Purevento. The sucked on a large scale polluted air z. B. from […]

… soon the whole world knows. Provided you do it right. In January 2018, at the world’s largest consumer electronics trade show, CES, we teamed up with Chinese and US colleagues to show what smart mobility means in times of autonomous driving, measurement, 5G and […]

Lernende Maschinen sorgen bei vielen Menschen für Gänsehaut. Bei einigen aus Angst und leichtem Grusel, bei anderen aus lauter Vorfreude auf das, was da auf uns zukommt. Wir sind heiß auf neue Technik und glauben an die Chancen, die diese mit sich bringt. Aber ein […]

And zack … there it is! The thick “P” from the Spree. We are proud as Bolle: For our influencer campaign “I like what you do” for Magnum chocolate, we have been awarded the 2018 PR Award in the Influencer and Media Relations category. The […]

Las Vegas, Milan, Shanghai, Schanze … For about a year, we have been ensuring with our PR that the whole of Europe is looking forward to the smart electric cars of the manufacturer BYTON. For the approach of leaving the beaten path of classic automobile […]

Casual, luxurious, stylish – our lifestyle unit is thrilled with the new customer C.P.TWENTYNINE, who makes people more beautiful with premium cashmere, jersey and fancy yarn essentials. Over 300 retailers, who already recommend the collections of the Hamburg fashion label to their customers, prove that […]

With around 280 million fans, UFC® is the world’s largest pay-per-view event organizer. About 40 live events are broadcast annually in 163 countries, reaching more than a billion TV households. The athletes who compete with each other in the Octagon in a mix of different […]

As the world’s leading developer of automotive LIDAR systems, Ibeo has been developing various systems for optical distance and speed measurement in road traffic for some 20 years. Ibeo uses laser scanners, LIDAR systems (acronym of light detection and ranging). Even today, LIDAR technology makes […]

Great. The children of the DRP executive board are already in their teenage years and now we’re winning the Blogger and Influencer Relations budget for Baby Tula. They make pretty stylish baby and toddler wear, baby blankets and kids rucksacks. What we are pleased about: […]

Trial time is over. After about five months of training, our trainees Niklas Wittkämper, Patrick Möller and Lion Stoldt have officially lost their puppy protection and are now fully-fledged pack members. The two prospective merchants marketing communication (Patrick and Lion) and office management (Niklas) were […]

From the conception through the design of Facebook ads and the landing page via accompanying POS materials to the sampling of journalists – with a Facebook product test campaign for Pulmoll we are currently playing the fresh air polka on the social campaigning keyboard for […]

Founded in 1722 as a vinegar brewery, the Hamburg-based company Kühne is today the most successful European delicatessen manufacturer has long written food history. From classics like Kühne cucumbers or red cabbage over mustard and salad dressings up to innovative products such as vegetable chips […]

From the USB mouse to the gaming keyboard – in terms of office and PC games accessories, the Speedlink brand has a European-wide reputation. So that everyone knows, we have taken over as European lead agency, the PR, social media and influencer communication. The good […]

Wir verzichten jetzt mal auf alle lustigen Wortspiele von Elefanten im Porzellanladen, Scherben, die Glück bringen und „Drinnen nur Kännchen“. Stattdessen freuen wir uns einfach einmal wieder. Über einen tollen neuen Kunden, das Museum Schloss Fürstenberg. Es bietet einen Ausflug in drei Jahrhunderte Geschichte einer […]

After a multi-level pitch, DRP has won the PR budget of the Kroschke group of companies. In various individual companies, the Kroschke Group offers a variety of vehicle registration services – and has done so for six decades now. From the production of license plates […]

We are happy – and that is even very nice. We won the International German PR Prize 2017 in Munich last night. Congratulations to all the colleagues who worked on it. A big thank you also to our colleagues from Foodboom and an even bigger […]

is one of the healthiest and most diverse foods ever. Crystal-clear fjords and nutrient-rich waters off the Norwegian coast guarantee perfect quality; strict fishing quotas ensure high sustainability. Whether salmon, cod, skrei or fjord trout, carefully caught wild catch or from sustainable aquaculture – fish […]

With a wide range of high-quality tires, the Korean manufacturer Nexen Tire is also winning over more and more German customers. For Nexen we turn the corner – with targeted social advertising, content production and community management on Facebook and Co. “With great products and […]

Only the best ingredients come into the communication mix to make the soup manufacturer Sonnen Bassermann tasty. With a touch of corporate communication, a bit of blogger relations and a good dose of product PR, we ensure the right spice and delicious communication. And when […]

The fruity-tart jam from Bitterorangen is as British as the corgis of the Queen. For the successful positioning of the English original Chivers in Germany, DRP develops and realizes a communication strategy including a comprehensive PR and social media package, as well as blogger relations. […]

After five successful years in Berlin and over two million visitors in Berlin, Udo Lindenberg is finally rocking the Reeperbahn with his musical – so that everyone is aware of this, the DRP entertainment team once again handles the handling of the media premiere and […]

Carsten Skansen (41) is the new name in the DRP Social Media Unit. The graduate historian and Englishman looks back on approximately ten years of agency experience. At agencies such as Interone or Elbdudler, he was in charge of clients such as Panasonic, comdirect or […]

For the better: Under the umbrella brand Black Forest Ginger, from May 2016, two organic ginger beers will be offered in the upscale gastronomy and beverage trade. The special feature of the delicious ginger drinks with the distinctive golden ax in the logo: Both the […]

And we will do it. In May, the newly redesigned “Pearl Hamburg” Passage (formerly HSH Nordbank Passage) will open the doors to Hamburg for 15 million euros. We are pleased to be able to design the Facebook Community Management and to communicate alongside the Rindermarkthalle […]

As always, the young is our top priority. We now support and advise the baby carrier specialist ergobaby on public relations and on all social media activities. Ergobaby revolutionized the baby care market in 2002 with the first Original Comfort Carrier, developing ergonomic, comfortable and […]

Sometimes it has to be fast. For example in the automotive industry. Only about two weeks passed from the first call of Wiesmann Automotive GmbH to the complete organization of the kick-off press conference to revive this legendary German sports car manufacturer. In addition to […]

The zombies are coming! We are happy to take over the Facebook budget for the DVD and Blu-ray release of “Fear the Walking Dead” on behalf of Splendid Film. Fear the Walking Dead is the spin-off of the extremely popular zombie series “The Walking Dead” […]

We roll in the barrel. The Italian family-owned company Mazzetti, known for its high-quality balsamic vinegar from Modena, is now being advised by DRP in this country. The best ingredients, noble wooden barrels and a lot of time – this is how the cooked black […]

“These boots are made for walking” is now called by us. From now on we advise LLOYD Shoes on PR and social media. The manufacturer of exclusive men’s and women’s shoes has been producing in Germany since 1888 and exports to more than 60 countries. […]

From the US arenas directly into the hill: From now on we advise Bottoms Up Beer Germany in terms of PR and social media. In the US, Bottoms Up Beer has long since caused a sensation – now the world’s fastest dispensing system is also […]

Daniel Sautter, Head of Social Media at Dederichs Reinecke & Partner, will be a speaker at the Hamburg Founders’ Day on Saturday, March 21, 2015. In his talk, he tells interested founders and those who want to become something about social media and for whom […]

Von wegen bodenlos – Velkommen BOEN in der Schanze. Mit dem Parketthersteller BOEN aus Norwegen freut sich Dederichs Reinecke & Partner über einen tollen neuen Kunden, für den ab sofort alle deutschsprachigen Social-Media-Aktivitäten verantwortet werden.

In the hill it smells seductively of chocolate: From now on we are advising MONBANA, the exclusive chocolate manufacturer from France, on PR matters. The family business is the French market leader for fine drinking chocolates and innovative cup side dishes and has been run […]

Who the f *** is Oscar? For the PR industry in Germany the PR Report Awards are more. Dederichs Reinecke & Partner is pleased to be nominated again in 2015. This time in the section “Issues and Reputation Management” with the project “Rindermarkthalle St. Pauli”. […]

Dederichs Reinecke & Partner takes over PR for Four Music For the Berlin record label Four Music, we are now taking over the PR for the soundtrack of the new Til Schweiger film “Honey in the head”. The eponymous soundtrack as well as the single […]

Dederichs Reinecke & Partner is responsible for the publicity of the brand ReeVOLT! of the Mecklenburg eco-energy company WEMAG Since July, Dederichs Reinecke & Partner (DRP) has been supporting and advising Schwerin’s green electricity supplier WEMAG with its ReeVOLT brand! With the ReeVOLT! System, WEMAG […]

Unser bei den PR Awards in der Kategorie „Kreativität und innovative Idee“ nominierte Case „Vote on the Road für BlaBlacar“ im aktuellen PR Report!

Dederichs Reinecke & Partner (DRP) is making screwdrivers’ hearts and sparking candle fans happy and is now taking care of NGK Deutschland’s presence on the social web. NGK is the world’s largest spark plug manufacturer and sponsor of numerous motorsport teams, including in the Formula […]

Hamburg, March 5, 2014. Dederichs Reinecke & Partner is again nominated for the PR Report Award. In the category “creativity and innovative idea” stands the project “Vote on the road” for the customer BlaBlaCar, Europe’s largest carpool, in front of the jury. As always, the […]

Hamburg, January 9, 2014. Dederichs Reinecke & Partner (DRP) is further expanding its Fashion, Beauty & Lifestyle Unit and gaining support: Birgit Brycz will start her career as Senior Consultant at DRP in the New Year and will head the Fashion, Beauty & Lifestyle Business […]

Hamburg, November 19, 2013. At home, it’s the most beautiful: After interim stations at achtung! and Edelman, where she worked as Senior Consultant and Team Leader for clients such as eBay, Sonos and Unilever, returns Jessica Schmidt (36) to Hamburg’s Schanzenviertel after three years. At […]

For the third year in a row, Dederichs Reinecke & Partner (DRP) wins the International German PR Prize. The Hamburgers were able to convince the jury with their project “ErlebnisRegion 2020” for the customer Wolfsburg AG. After 2011 and 2012, the most prestigious German PR […]

They are fast … they are silent and they do not stink – Formula E racing cars are almost the eco ninjas in motorsport. And they soon conquer Berlin. From 2015, the e-mobile Formula E racing cars will race across the asphalt of the former […]

Once again we are nominated for the International German PR Award. This time we were able to convince with our project of the “ErlebnisRegion2020” in the category “Associations and Public Institutions”. See you at the awards ceremony on the 25th of October and keep your […]

Auf dem Genfer Autosalon 2013 feierte der neue Suzuki SX4 Weltpremiere. Markantes Crossover-Styling, viel Platz für Passagiere und Gepäck, eine Allradtechnologie der neusten Generation und herausragende Features für passive und aktive Sicherheit – Suzuki wird damit einmal mehr seiner Rolle als Experte im Allrad- und […]

How to Gave Gas with Bloggers and Co? What makes content king? And if you let the cat out of the bag, how do you get it in there first? As part of Social Media Week 2013, DRP’s social media experts are answering these and […]

Auf der INTERNORGA werden seit 1921 die Trends für morgen präsentiert. Das finden wir lecker! DRP unterstützt die INTERNORGA 2013 im Bereich PR-Strategie und Umsetzung. Die INTERNORGA in Hamburg ist seit 1921 die europäische Leitmesse für Hotellerie, Gastronomie, Gemeinschaftsverpflegung, Bäckereien und Konditoreien. Mehr als 1.200 […]

It’s about social media, cats and real beef! On the occasion of the Social Media Week in Hamburg, which takes place from 18 to 22 February, the Hamburg PR agency Dederichs Reinecke & Partner invites interested parties to the topic of content management. It is […]

After the coveted award was brought to the Schanzenviertel last year with the World Cup Oracle Krake Paul, the image campaign for the trotting track Hamburg in the category “staging and live communication” was able to convince. With a series of exciting “Hamburger Events”, the […]

The young savages of Flemish cooking are not only revolutionizing the gastronomy in Belgium. Hamburg also enjoyed yesterday’s Flemish specialties at the press conference organized by Flanders-Brussels. Top chef Reinout Reniere seduced 17 high-profile media representatives with his modern, artistic kitchen. Prepared in the Sturmfreie […]

The Stage Entertainment Touring Productions Germany has commissioned the Hamburg PR agency Dederichs Reinecke & Partner with the community development and community management of three other productions that are touring across the country from autumn onwards. In addition to a fast-paced reissue of the legendary […]

However, last year’s EHEC crisis has shown how widespread uncertainty can come when consumers are misinformed or inadequately informed. Within a short time, the Germans not only banished the cucumber, which was unjustly suspected, but often every kind of raw food from their dining tables. […]

32,000 brass plates on sidewalks, so-called “stumbling blocks”, are reminiscent of the victims of Nazi terror throughout Europe. Jung von Matt brings the impressive memorial now in the worldwide web. We are very happy to support you with the PR work. A Jewish proverb says: […]

The international award Car of the Year is considered the most prestigious and coveted car award in the world. Every year, seven candidates enter the finals, out of which only one model emerges as Car of the Year. The jury currently has 59 journalists from […]

With its project “Revival of the trotting track Hamburg Bahrenfeld” DRP is nominated at the International German PR Award 2012 in the category “Production and Live Communication”. With a series of unusual events, a supposedly “dusty” topic could be emotionally charged and provided with relevance […]

Horsepower we like. Gasoline-powered as well as flesh and blood. Our project “Revival of the trotting track Hamburg Bahrenfeld” was chosen among the five finalists in the category “Events and Live Communications”.