News - PR Blog

The Hamburg-based PR agency Dederichs Reinecke & Partner (DRP) is significantly expanding its long-standing partnership with Canadian powersports market leader BRP (Bombardier Recreational Products): After around 15 years of successful PR work for BRP in the German market, the agency from Hamburg’s Schanzenviertel has been […]

On the Tram at Half Past Midnight – Tschingellingelling…!We admit it: we love to sing. Loudly. Whether it’s old-school Schlager, modern pop hits, Taylor Swift, or heavy metal – it doesn’t matter. Singing lifts the spirits. And honestly, there’s no such thing as too much […]

Beach is beach and work is work. Right? Admittedly, sometimes even we feel stuck here. And we long for a change of scenery. Or at least better weather. Different people. Pizza. Or a cold beer on the beach. Inspiration! For about six years now, we’ve […]

Monday morning, 7:23 am. Hamburg Central Station. While the start of the working week is still a bit hungover and we wonder why it only feels like 6:23 a.m., the technology experts of our agency meet on the drafty platform 4 to continue their journey […]

Let’s talk about exclusivity. No, we’re not talking about designer handbags, we’re talking about what’s preferred in our industry: Information. We discuss this topic regularly. More specifically, whether important information should be given exclusively to selected media or evenly distributed to the “big list” is […]

Yesterday’s Jour Fixe: “We were very pleased with Horizon’s contribution. It was even in the plus range”. Of course, we were very pleased with this feedback from our client UNICEPTA, but at the same time we noticed that many of our clients are not so […]

PR wisdom: The journey is just as important as the destination. The two are interdependent, especially in communication. That’s why, at the beginning of the year, we have a lot of questions in our specifications. Have our goals remained the same? Was the journey there […]

So 2024, I guess that’s it. The champagne is cold. The confetti ready. It’s been a good year. With great successes in business. But also personal ones. And when we stumbled from time to time, there was always someone on hand to help us get […]

Final spurt! The strategy for 2025 must be in place by now at the latest. So it’s around two weeks before Christmas: Small focus adjustment. Sharpen the focus. Are the communication goals still on track? Do we need to realign the path to achieve them? […]