The heart of our Lifestyle Team beats not only for current trends, but also for creative concepts and long-term strategies to position brands and move people at the PoS.
Lifestyle, attitude to life, image – they underline our personality, make us feel part of a group or strengthen us as individualists. Lifestyle-oriented brands and products offer their target groups identification possibilities and lifestyles they want to follow. We want to capture this dynamism and distinctiveness, convey it and stage it together with long-standing media partners.
To convey these lifestyles, we rely on a harmonious interplay of several disciplines. The focus is always on market observations and the needs of target groups as well as brand positioning through differentiation and identity.
We stage brands and products through creative measures and a holistic, long-term strategy, which on the one hand are stable and consistent, but at the same time changeable and flexible. Creativity and innovation are at the heart of our work. Our expertise, contacts to relevant lifestyle media and influencers as well as our wealth of ideas make us an ideal partner for this extraordinary industry.
In addition to classic PR work, our repertoire includes media and brand cooperations as well as influencer relations, cross-media campaigns, placement of media cooperations, event organization and editorial visits.