FABY – Italian Nail Couture

Brand PR, Product PR, Brand Cooperatons, Event PR

FABY – Italian Nail Couture

Beauty knows no boundaries. Especially not when it comes to color. FABY stands for “Italy Nail Couture” and offers a color palette in a class of its own with over 160 shades. Brilliant and high-quality. Vegan and “5 free.” And without animal testing anyway.

As the new star among the lacquers, FABY combines the latest US technology with the current catwalk trends of the fashion metropolis Milan.

FABY launched on the German market in January 2014 and is already in the fast lane. Highest quality lacquers with Italian design, bold and full of joie de vivre. Colors with melodious names such as “Look At Me Baby,” “Hula Hoop Pink” or “Italy Holiday” promise strong colors with a fun factor. Whether with a cream finish, shimmer, pearlescent or matte. Fun also for the male squad: the new Men’s Collection by FABY is for the musical, cosmopolitan man of our time.

Our task: Accompanying the market launch, strategic consulting, conception and implementation of all PR measures in Germany, classic press and media work, brand cooperations, and organizing press events.