In the leisure area is one of the core cells of our agency. We have been working in this field of expertise since 1996 and are the market-leading PR agency in this field in Germany with more than 16 attractions visited annually by more than 20 million people…
We accompany our clients in an advisory capacity from the conception phase through the construction phase to the opening and, in most cases, during the ongoing operation. It does not matter to us whether it’s a complete reopening, a partial expansion, a new feature like a ride, a full reactivation or communiction crisis like the Corona pandemic. Each of these tasks has its own specific challenges in PR work that we master together. This works best in communication, if from the earliest possible time to the colleagues from the classics, ATL and BTL sit at the table, because here team play is mandatory.
Did you know that in the family social system, children and wives make decisions about what to do over the weekend in over 87 percent of the time? The local daily newspaper plays a decisive role here. Incidentally, it is much easier for teachers to attend a leisure attraction with their class if it is recognized as an out-of-school learning location. For this you need, among other things, a pedagogically recognized school program, which we can deliver turnkey on request combined with a school marketing campaign.
In the same way, after the opening or renovation, we will provide you with a well-founded visitor survey, so that you will know very quickly whether you are on the right track.
With current and continuous PR work, media and brand co-operations, we can accompany your project from the first moment on request. Our job is to increase your traffic through our work. They benefit from our experience and we can do what we enjoy a lot: PR for leisure attractions.
If you want to know more about our activities in the leisure sector, Thomas Reinecke looks forward to hearing from you.