Market entry into Germany, media relations beyond Europe
Communication does not stop at national borders, but it changes there. A story that works in Hamburg has to be told differently in Paris, Oslo or Montreal. We do international PR in two directions: for companies from abroad entering the German and European markets, and for German companies whose stories reach beyond Europe.
Market entry into Germany and Europe
For manufacturers coming to Europe, we are the agency on the ground: we know the newsrooms, the trade fairs and the questions German journalists ask a new entrant. We have supported Chinese car makers at their European launch: GAC with the AION V and Dongfeng’s VOYAH, from the premieres at the Paris Motor Show and the IAA in Munich to ongoing media relations across European markets. For BRP, the Canadian manufacturer of Can-Am, Sea-Doo, Ski-Doo and Lynx, we have coordinated European media relations since 2011, with partner agencies in France, Spain, Italy, Scandinavia and Benelux and press releases in local languages.
German stories on international stages
In the other direction, we take German companies into their export markets. For Hy2gen we have handled media relations in Germany, France, Norway and Canada since 2021; for Torqeedo, international B2B and B2C communications since 2023; for Bioweg, communications in the DACH region and in India. We work with a network of partner agencies and freelance specialist journalists whom we select per market and topic, not from a catalogue.
What you get
One central team in Hamburg that owns the strategy, and local partners who execute it. Press releases in local languages, vehicle and product tests coordinated across markets, press events from the Genoa Boat Show to press trips to Canada, and a market-by-market evaluation for every project. You talk to one contact; we talk to everyone else.
