Suzuki – pan-European press launches

For Suzuki Europe we delivered several Europe-wide press launches: in 2013 the test event for the SX4 S-Cross in Tuscany, in 2014 the launches of the new Vitara in Cascais and Nice. Journalists from across Europe tested the vehicles on site. We planned and ran the events on the PR side.

A pan-European press launch is the premier discipline of vehicle PR: journalists from many countries, driving routes, briefings and interviews in several languages, all within a few days and in step with headquarters. Anyone who has organised this for a Japanese manufacturer knows how to align headquarters in Asia, the European organisation and newsrooms in each country. That is exactly the experience we bring today to Chinese manufacturers entering Europe.