The energy transition at sea needs people who can explain it.
Electric propulsion, e-fuels and the question of which fuel will decarbonise shipping. We explain the maritime energy transition where the decisions are made.
Shipping faces its biggest technological shift since sail gave way to steam. Electric drives are taking over inland waterways, ports and coastal traffic. On the high seas, methanol, ammonia, LNG and hybrid solutions compete for the role of the fuel of the future, and with FuelEU Maritime and the IMO’s climate targets, the timeline is no longer a proposal but regulation.
For companies in this market, this creates a communication task that goes beyond classic product PR. Shipowners, shipyards, suppliers and port operators have to explain why they choose a particular technology, how they deal with uncertainty about the availability and price of green fuels, and what their choice means for customers, investors and policymakers. Those who can do this clearly earn trust. Those who cannot leave the interpretation to others.
What we do for the maritime industry
We advise companies in the maritime sector on their positioning in this debate and place their stories in the media that shape decisions: business and national titles, the trade press for shipping and energy, technology and sustainability desks. This includes strategy and messaging, media relations, opinion pieces and interviews, executive positioning on LinkedIn, and support at trade fairs such as SMM in Hamburg.
Our topics range from electric propulsion systems, batteries and charging infrastructure in ports to green hydrogen and its derivatives as fuels for deep-sea shipping. We know the technical arguments, the regulatory frameworks and the questions journalists ask about them.
For Torqeedo, the pioneer of electric boat propulsion, we are responsible for media relations in the German-speaking markets and position the company as the voice of the electric transition on the water.
Hamburg as our base
Hamburg is Germany’s largest seaport, home to leading shipping companies and suppliers, and every two years host to SMM, the world’s leading shipbuilding trade fair. We work where the industry makes its decisions.
