Hy2gen – Green Hydrogen and E-Fuels

Green hydrogen, ammonia and e-methanol as fuels for deep-sea shipping: since 2021 we have supported Hy2gen with international media relations in Germany, France, Norway and Canada. The company develops, builds and operates plants that turn renewable electricity into fuels that batteries cannot replace: for the high seas and for energy-intensive industry.

Ammonia and e-methanol are considered the most promising candidates for decarbonising deep-sea shipping, and both raise the same question that shipowners, ports and policymakers are wrestling with: when will they be available, at what price, and who pays the difference to fossil fuel?

Our role

For media relations we work with a network of partner agencies and specialist journalists who know the hydrogen market and the maritime industry. The goal is to position Hy2gen’s management as a voice in the debate on green fuels: in business and national media, in the trade press for shipping and energy, and on LinkedIn.

Why this topic needs explaining

Few energy topics are debated as contradictorily as hydrogen. Between hype and obituary lies the reality of project developers working with grid connections, subsidy regimes and offtake agreements. Our job is to make that reality understandable without glossing over it: what is technically solved, what depends on regulation, what on infrastructure. That is the kind of communication that builds trust with investors, partners and offtakers.

How Hy2gen supplies industry and the energy system with green hydrogen is the subject of our case in Cleantech & New Energy.

hy2gen.com