Product PR, Social Media


The management admits: We love this brand because it is part of our own history. While in the 80s with the changing fashions our outer appearance changed monthly (and rarely for the better) there was the constant of the HOM underpants. That remained. On the one hand, because it was the first “Unterbüx” to have that big logo that you could let peek out so nicely. On the other hand, because the quality was obviously so good that it could accompany a wild teenager life for a long time. The HOM stayed. And so it still is today. HOM stands for quality that stands the test of time and style that constantly reinvents itself while remaining true to a line.

Since 1968, the Marseille-based company has been producing exclusively men’s underwear. In addition to design, the focus is above all on wearing comfort and the highest quality materials. Expert knowledge of the male physiognomy has allowed HOM to develop, among other things, the patented horizontal intervention “HO1” – an innovation that offers unique wearing comfort and exemplifies the company’s pioneering role in the field of men’s underwear. HOM is the market leader in France and present on 42 markets worldwide.

Our task: strategic consulting, conception and implementation of all PR measures in Germany, Austria and Switzerland as well as community management of the HOM Facebook page.

More information at: https://de.hom.com/