NIGHT OF BLACKXS

The Night of BlackXS was the official launch event for the new men’s fragrance Paco Rabanne BlackXS. A range of eau de toilette, aftershave, shower gel and deodorant comprises the new product series of the French fragrance pioneer.

Together with our client, we put on a Germany-wide and so far unique launch event. With Kenny Dope – New York house legend, cult DJ and music producer – at the turntables, the dance floor bubbled simultaneously in six metropolises. Thanks to satellite transmission and 3D projection, DJ Kenny Dope from the P1 in Munich rocked a total of six of the hottest clubs in Germany and Vienna. Hamburg, Berlin, Düsseldorf, Munich, Frankfurt and Vienna: six cities, one experience.
The Paco Rabanne Night of BlackXS took place simultaneously in the following locations: P1 – Munich, Golden Cut Hamburg, Nero Düsseldorf, Felix Berlin, King Kamehameha Frankfurt, Passage Vienna.

Our task: Strategic consulting, conception and implementation of nationwide PR measures, classic press and media relations, media cooperations, regional PR activities, raffle cooperations, on-site coordination.