IMEC

UNDERWEAR, BEACHWARE AND LINGERIE MADE IN ITALY

IMEC

In 1936 IMEC started the production of nylon underwear. The iconic TV campaign of the 1960s made the Bergamo-based company one of the leading manufacturers of petticoats and nightwear. After being acquired by Tex Zeta Zambaiti Group in 2005, IMEC is one of the leading brands in lingerie, swimwear and beachwear.

Our task:
Classic product PR, mediation, organization and processing of photo shootings, PR fair (Igedo Dessous / CPD) on behalf of the German distribution partner.