Heinrich Meyer-Werke

As a cleantech PR agency, DEDERICHS & REINECKE supported Heinrich Meyer-Werke in launching their solar carports, through media relations and LinkedIn communication. The goal was to establish the electrification of sealed parking areas in trade and general media as part of the energy and mobility transition.

The client
Heinrich Meyer-Werke Breloh GmbH & Co. KG is a family-owned manufacturer that has been based in Munster, Lower Saxony, since 1836. The company supplies the German construction industry with systems made from renewable raw materials. In 2021 and 2023 it was named one of the TOP 100 innovators among German mid-sized companies.

The product
HM PV carports are modular timber carports with integrated photovoltaic modules. The power they generate charges electric vehicles directly via wallboxes, is used on site or is fed into the public grid. The units are prefabricated in the company’s own plant and scale from a single parking space to an entire car park. Target customers include supermarkets, commercial and industrial sites, and public institutions.

The communications task
Germany has around 160 million parking spaces, a large share of them on commercial land. That land is already sealed. Covered with solar carports, it produces solar power without taking up farmland or green space. We turned this message into stories for energy, construction and mobility editors: first the product launch, then the gap in commercial solar expansion and finally the concept of energy sharing.

The result
Heinrich Meyer-Werke gained visibility in trade and regional media as a provider of solar power on sealed land, including Solarserver and Leipziger Volkszeitung. Ongoing LinkedIn communication ran alongside the media work.

At a glance
Client: Heinrich Meyer-Werke Breloh GmbH & Co. KG
Sector: Cleantech, construction, e-mobility
Services: Media relations, story development, LinkedIn
Period: 2024
Topics: Solar carports, solar power on car parks, charging infrastructure, energy sharing

www.hm-werke.de | www.hm-pv-carport.de