VOYAH / Dongfeng

Sometimes things have to move a little faster. Around two weeks before the IAA 2023, we received a request from a former customer to present the VOYAH Free electric SUV from Chinese manufacturer Dongfeng to the media at this very motor show.

Challenge accepted: We arranged around 50 interviews with the Swiss VOYAH importer, test drives through Munich city center and background discussions on site at short notice. Included: leading media such as the FAZ or Spiegel Online, important automotive titles such as Auto Motor & Sport or AutoBild, podcasts and car vloggers as well as relevant TV formats such as Deutsche Welle or the Swiss Tagesschau.

Within four weeks, we were able to generate over 400 prominent placements. And we were able to make a client happy, who immediately commissioned us to implement a media event for the MHERO 1 in Switzerland and a press trip with 20 media representatives to Wuhan and Beijing.

www.dongfeng-global.com