MSC Cruises is the leading cruise line company in the Mediterranean, South Africa and Brazil. The 12 ships of the state-of-the-art fleet welcome more than 1.5 million guests per year. MSC Cruises is a European private company with 15,500 employees worldwide and offices in 45 countries.
International TV marketing of the baptism of MSC Magnifica in cooperation with the partner agency 9pm media. As part of a premium event, the MSC Magnifica was christened by Hollywood legend Sophia Loren in front of tens of thousands of spectators. Under the leadership of Dederichs Reinecke & Partner, around 2,000 TV formats in 16 countries were contacted via the agency’s partner network to take pictures of the SNG stream. The result: Extensive TV coverage from Spain to Russia and probably even further.