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PR-Agentur Hamburg
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Our task: Present the new electric compact SUV from a Chinese manufacturer largely unknown in Europe, which will be available in Europe in 2025 and 2026, at the Paris Motor Show. You have around three and a half weeks to prepare.
In addition to test drives with key European journalists, C-level interviews are also to be arranged.
So let’s get started: In the two days or so that we had the AION V at our disposal, we initiated and conducted around 50 test drives through Paris – with TV crews, influencers, journalists, and press agencies.
In addition to one-to-one and group interviews in advance, we filled the press conference at the show with high-profile journalists from the automotive and business sectors.
The leap of faith paid off: in over 100 high-quality reports and a reach in the hundreds of millions for the car as well as the company and the minds behind it. Across Europe – from Portugal to Norway. A complete success.