AI Visibility

Generative Engine Optimization: How visible is your brand in Claude, ChatGPT, Perplexity and beyond?

GEO, GAIO, LLMO… they all refer to the same thing: optimizing communications for the needs of generative AI models.

It is becoming increasingly clear that many decisions no longer start with Google, but with ChatGPT and similar tools. The question, then, is: What appears there when someone asks about your brand or company? And do you show up at all when users ask for the three best recommendations for sustainable coffee, the best charging infrastructure, or the best electric car?

Anyone who wants to be visible and credible in these new search and answer environments needs to understand how these systems select, classify and condense information.

Before talking about measures, we systematically analyse how your brand or company actually appears across different LLMs and answer systems.

Visibility in generative systems, much like SEO or search engine optimization, follows clear rules. It is shaped by the quality and structure of existing content, the availability of trustworthy sources, and a clear, consistent positioning in the digital space. This is exactly where Generative Engine Optimization comes in.

With our AI Visibility Audit, we make visible where and how your brand appears in AI-supported answers and in what context it is mentioned. We compare your presence with the competitive landscape and identify specific levers for optimization or for correcting false or outdated information.

On this basis, we develop a robust strategy to build your visibility in AI-supported information and decision-making processes in a targeted way and strengthen it over the long term.

For us, GEO is the logical next step in strategic communications. Publications in high-reach and trusted media play an important role here, because these are exactly the kinds of sources that generative AI systems tend to pick up and weigh most heavily.

In the end, the logic remains the same: visibility is built through relevance, consistency and trust. And that has always been a core strength of PR.