Formula 1 at the Nürburgring

At the last four Formula 1 races at the Nürburgring we were the event’s external press office. The Grand Prix in the Eifel was then the most important motorsport event in Germany, with more than a quarter of a million visitors per race weekend.

Our job was the complete event PR: media relations before and during the race weekend, looking after accredited media on site, and media and competition partnerships. Running the press office at a Formula 1 race means working with the international automotive and sports press in a tight space and under maximum time pressure. Those contacts and that routine still carry our automotive work today.