For more than thirty years, the Castrol calendar with high-quality photos has not only accompanied motorsport enthusiasts through the year. Personalities such as Gunter Sachs, Luigi Colani and Uschi Obermaier were already part of the traditional calendar behind and in front of the camera.
For the 2012 edition Castrol went a new way: The Castrol Photo Award honored the best motorsport and football photos in Germany. The twelve winners got a seat in the traditional Castrol calendar. Whether a hobby photographer or a snapshot professional, everyone was able to participate in the online-based award and win with their very personal photo.
Our task: complete conception and implementation of the award and the calendar. These included the design, editing and programming of the competition homepage www.castrol-foto.de as well as the accompanying PR and social media measures. In addition, we acquired partners in advance: The Robert Enke Foundation with juror Oliver Bierhoff was able to win as a charity partner, media partners are the online portals Sport1 and Motorsport-Total.com. In addition, numerous high-quality prizes were collected as winnings for the participants.
By the way: In 1999 we have already made sure that the calendar does not remain motive. At that time, we were responsible for the complete development and implementation of a nationwide model competition. The Castrol Talents Tour was hosted in eight German cities. The closing event with over 2,000 invited guests took place in Hamburg. The winners could then be admired on the Castrol calendar.