Karabag – EV pioneer

Task:
Karabag was a small but powerful manufacturer of electric vehicles. Karabag was the registration winner for electric cars in 2010. However, hardly anyone knew that in mid-2011; e-mobility was still a niche market. We as a PR agency should change that.

Implementation:
Building up the start-up brand Karabag Elektroautos as a high-performance electric car manufacturer that is faster and better than the big car companies. Playing on all PR channels.

Results:
Presence in important German leading media, e.g. Bild am Sonntag, Welt, FAZ.