Karabag was a small but powerful manufacturer of electric vehicles. Karabag was the registration winner for electric cars in 2010. However, hardly anyone knew that in mid-2011; e-mobility was still a niche market. We as a PR agency should change that.
Building up the start-up brand Karabag Elektroautos as a high-performance electric car manufacturer that is faster and better than the big car companies. Playing on all PR channels.
Presence in important German leading media, e.g. Bild am Sonntag, Welt, FAZ.