Karabag – EV pioneer

Karabag was the registration leader for electric cars in Germany in 2010, yet by mid-2011 hardly anyone knew it. We changed that and took Karabag into the national media as an electric car pioneer, at a time when e-mobility was still a niche.

Sirri Karabag, one of Europe’s major commercial vehicle dealers, electrified the Fiat 500 and was already thinking further ahead: the electric car should not just drive, but serve as an energy store in a self-sufficient power supply. With bidirectional charging, that idea has now reached the mass market.

We built the brand across all channels, from classic media relations to what was then Germany’s largest e-mobility Facebook page. In 2012, together with Karabag and on behalf of Messe Frankfurt, we delivered the special e-mobility exhibition at Automechanika, including an electric car test course of around 1,000 square metres.

The results: coverage in Bild am Sonntag, Welt and FAZ among others, with more than 300 articles between June and the end of October 2011 alone.