Kroschke group


The fact that tradition and future orientation can be perfectly combined is demonstrated by DRP in communication for the Kroschke Group. The Christoph Kroschke GmbH, the DAD Deutscher Auto Dienst GmbH and the incubator Kroschke Digital GmbH are market leaders for classic and innovative services related to motor vehicles. These include license plates, registration services and transfers as well as analysis and consulting services for car dealerships and companies with fleets and private individuals.

The DAD offers holistic IT-supported process and document management all over Europe for the management of large vehicle inventories. Its customers include car rental companies, car manufacturers, banks, leasing companies, fleet operators and car marketers. As a digital innovation incubator of the Kroschke Group, Kroschke Digital offers individual support in the development and implementation of innovative and digital business models (Software as a Service, or SaaS for short) in the automotive sector. With 1,900 employees, Kroschke is one of the largest German suppliers of automotive services. The medium-sized company celebrated its 60th anniversary in 2017.

After a multi-level pitch, DRP has won the entire PR budget of the Kroschke Group. Our communication approach was based on the great expertise in the digital process area and the transformation from a traditional vehicle registration system to a digital process expert.