BlaBlaCar.com is the Facebook of the carpooling agencies. Europe’s largest ridesharing community now has over 5 million members and is present in 12 countries.
Our task: Complete PR support for the launch in 2013, conceptual design and implementation of further media work across all channels in the German-speaking countries: classic press work in the online and offline area, consulting in the brand building process, implementation of media and industry cooperations.
Result: Almost 1,300 articles in print, online, radio and TV with a total reach of approx. 570 million. Including almost all opinion-leading media such as Spiegel Online, Zeit, Welt, Süddeutsche Zeitung, stern.de etc.