Ferris wheels are enjoying growing popularity in metropolises. They present themselves through their special architecture as eyecatchers and rotating viewing platforms. Also Hamburg has since 2010 its own Ferris wheel. Although not permanently stationary, but with more than 60 meters the highest mobile Ferris wheel in Europe. In cooperation with Hamburg’s HafenCity, the Steiger Riesenrad has become a popular destination for hamburgers and tourists for several months each year. From here, visitors can also look down on the largest crusaders arriving in the Port of Hamburg. At the harbor birthday, the christening of “Mein Schiff 2”, the HSH Nordbank Runs and many other events, the Riesenrad provided a whole new perspective on the happenings in the HafenCity. In addition, TV productions have discovered the Ferris wheel as an eye-catcher for their films – so it was, for example, in the “crime scene” for a nationwide audience to see.
In 2010 and 2011 we were responsible for the PR support of the Steiger Ferris Wheel in Hamburg’s HafenCity. In addition to the development of regional media co-operations and the establishment of the Ferris wheel as a location for TV and radio productions, we ensured nationwide attention.