Dederichs Reinecke & Partner wins European PR Account for BRP

The Hamburg-based PR agency Dederichs Reinecke & Partner (DRP) is significantly expanding its long-standing partnership with Canadian powersports market leader BRP (Bombardier Recreational Products): After around 15 years of successful PR work for BRP in the German market, the agency from Hamburg’s Schanzenviertel has been providing operational support to BRP’s communications team since February, assisting with PR activities in the key markets of DACH, France, Italy, Spain, and the UK.

At the heart of the collaboration are Can-Am’s on-road and off-road vehicles, including the two newly developed, fully electric motorcycles, the Can-Am Origin and Can-Am Pulse, which will be launched across Europe later this year. In addition to classic media and influencer relations, DRP is also responsible for coordinating the European press fleet and for the conception and execution of test events, community tours, and media partnerships.

“We’re very grateful for the trust BRP has placed in us,” says Thomas Reinecke. “After 15 years of close collaboration in Germany, taking on responsibility for European communications is both a great recognition of our work and a strong motivation. The products — especially the new electric motorcycles — represent a new era in the powersports segment. It’s a great confirmation of our agency’s work within the GPRA network, with its clear focus on sustainable mobility, to now help bring these vehicles to life across Europe.”

BRP, with brands such as Can-Am, Sea-Doo, Lynx, Ski-Doo, and Rotax, is one of the global market leaders in powersports and mobility solutions.