DRP at the GPRA Young Professionals Winter Meeting

Taking a look beyond our own horizon from time to time. This is important not only in a societal context, but also and especially when it comes to communications trends.

That’s why, in early February, our colleagues India Wildner and Ferdinand Prösch set off early in the morning to Hamburg’s HafenCity to attend the GPRA Young Professionals Winter Meeting of GPRA e. V., where they discussed topics including sustainability and ethics. A key focus was on how the use of AI, particularly among young agency professionals, is driving change and how this can positively impact the way we work.

As a GPRA member agency, we at DRP take every opportunity to exchange ideas beyond our own four walls. This is especially true for networking and dialogue among our younger colleagues. We would like to sincerely thank the organizers for their hospitality. We are already looking forward to the next meeting.