New Client Ravensburger: Our Kids & Family Unit Takes Over PR and Creator Relations for tiptoi

Hamburg, August 2026 — Ding ding ding, the new business bell is ringing again here at Schulterblatt: Ravensburger has appointed us — Dederichs Reinecke & Partner — to handle communications for tiptoi. Our Kids & Family Unit is now responsible for PR and creator relations for the interactive learning system: from classic media relations and influencer and creator partnerships to family community engagement.

tiptoi: Germany’s Most Successful Audio-Digital Learning System for Kids

tiptoi by Ravensburger has delighted children between the ages of 2 and 10 since 2010. The principle is as simple as it is effective: when the tiptoi pen taps images or text in books, games and puzzles, matching sounds, speech and music come to life. Children explore knowledge independently and playfully — an educational toy that motivates kids and wins over parents. The tiptoi pen has sold millions of units and can be found in almost every second children’s room in Germany, making tiptoi one of the most successful learning systems in the German-speaking world.

Why tiptoi Is a Perfect Match for Our Kids & Family Unit

Brands like this are exactly what we love: products with genuine educational value, a strong story and an engaged community of parents, kids and creators. As a PR agency for family brands, our Kids & Family Unit combines tier-1 media relations with creator relations and community communications — telling success stories where families make their purchasing decisions today.

Julia Hinze, Joschka Löchte and India Wildner are looking forward to working with Ravensburger.