The fruity-tart jam from Bitterorangen is as British as the corgis of the Queen. For the successful positioning of the English original Chivers in Germany, DRP develops and realizes a communication strategy including a comprehensive PR and social media package, as well as blogger relations. “The intelligent communication of classic English values ??and traditions without resorting to clichés was particularly important to us in the conception phase for Chivers. Tart jam is unexpected and polarizing. Not everybodys darling. Chivers is an original and deserves not to be packed in stereotypical drawers. That’s why our communication strategy works without Big Ben, Bowler hat and Union Jack, “reveals Katrin Firchau, Head of Food Unit. And that does not just taste good for tea time.