Comeback of community content: DRP makes PR for social lifestyle app mylivn

Let’s face it: Somewhere along the way, social media has lost its social. There is hardly anything really community-driven about it anymore. It’s no longer the users themselves who determine the content, but an algorithm determined by the advertising customer.

The Munich startup mylivn wants to change that. The mission of mylivn is to be the first European SuperApp to simplify the daily life of users with numerous functions and to become the central problem solver on many levels. As a social lifestyle network mylivn offers not only entertaining and inspiring content from the community for the community but, typical for a SuperApp, also a variety of networked services in the areas of services, communication, shopping and mobility. Thanks to self-selectable channels, groups, locations or influencers* and a strictly chronological display of the content, the users* become their own content curators. And the best thing is: If the previous large networks have been playing by the rules of their home countries (i.e. the USA or China), the mylivn makers think and act European – also in terms of data protection and transparency.

An idea, which inspires already now in the Softlaunchphase over 200.000 registered User – from 78 countries.
Who promises much, has much to tell. In the future we will ensure with good PR that mylivn gets a hearing throughout Europe. “We support mylivn with the development and placement via the founding team and the currently most exciting brand in the social web for us. As a SuperApp with a completely independent user interface, mylivn takes a new disruptive path in the Social Web. We are looking forward to the task of reporting on these innovations and the minds behind them in digital and analog media,” says Thomas Reinecke, the strategic head of the DRP-mylivn team.