CRISIS, WE HAVE SOMETHING…

For many years, we have been preparing our customers to steer through crises with secure communication. This is not rocket science, but depends on good preparation for possible scenarios, the definition of clear processes and sensible follow-up. Oliver Dederichs and his DRP crisis team now explain in a three-part series to the B-to-B magazine of the toy industry Brandora why the toy industry in particular is so susceptible to crises and how the three cliffs of crisis communication can still be sailed around cleanly even with a stiff breeze from the front. Click here to read the article: https://brandoratob.de/