It’s about social media, cats and real beef! On the occasion of the Social Media Week in Hamburg, which takes place from 18 to 22 February, the Hamburg PR agency Dederichs Reinecke & Partner invites interested parties to the topic of content management.
It is not easy to develop an optimal social media strategy for a company or a brand. It is important to integrate and distribute relevant content. Content that offers added value for your own target group but also for relevant multipliers. What could be more obvious than having content produced or produced within the strategic orientation itself, in order to convey the brand messages.
In a first block, the session shows various possibilities and approaches for the development of own online content as well as best practice examples from the field of social media.
A second block deals with the relevance of offsite content. In this way, content can also be created in order to distribute it as effectively as possible and to the target group.
In addition to DRP’s social media team, Björn Habegger, one of the most influential automotive bloggers, talks about the role allocation of bloggers / PR agencies / industry and the hard way to earn a living with their own auto blog.
“Get the cat out of the bag” – produce content and win conversation
Dederichs Reinecke & Partner
Piano factory / shoulder blade 58
February 20, 2013
Time: 7 – 9 pm
Social Media Week Hamburg: http://socialmediaweek.org/hamburg/
Registration for the event: http://socialmediaweek.org/hamburg/events/?id=53852#.UQKScid2TTo
Social Media Week on facebook: http://www.facebook.com/smwhamburg
Blog by Björn Habegger:http://mein-auto-blog.de/
The facebook page of DRP: http://www.facebook.com/drp.pr