Hamburg, January 9, 2014. Dederichs Reinecke & Partner (DRP) is further expanding its Fashion, Beauty & Lifestyle Unit and gaining support: Birgit Brycz will start her career as Senior Consultant at DRP in the New Year and will head the Fashion, Beauty & Lifestyle Business Unit. Lifestyle PR. Following positions at Network PR and Nicole Weber communications, Birgit Brycz (37) has run her own agency, which is now part of DRP. “We are happy to partner with Birgit Brycz, a very experienced fashion & lifestyle PR woman who has worked for Gucci, Pura López and Hugo Boss in the past. We are continuously receiving more New Business inquiries in the fields of fashion, beauty and lifestyle. The integration of Vitamin B is a great opportunity for us, under the leadership of Birgit Brycz, to expand this field even more, “explains DRP Managing Director Oliver Dederichs.