After the coveted award was brought to the Schanzenviertel last year with the World Cup Oracle Krake Paul, the image campaign for the trotting track Hamburg in the category “staging and live communication” was able to convince.
With a series of exciting “Hamburger Events”, the Hamburg-based PR agency had emotionally charged the supposedly “dusty” topic of trotting on the regional basis for its customer WinRace. The measurable sales-supporting effect of the measures was particularly positively highlighted.
“The work for the trotting course proves that PR is a particularly suitable marketing instrument for medium-sized companies. Because in public relations, it’s not so much about big budgets, but about good ideas and the right form of approach, “says Thomas Reinecke, managing partner of Dederichs Reinecke & Partner. “Winning the International German Prize is the cherry on the cake of our business development in 2012,” continues Reinecke. A success that can not only be recognized in awards. Next month, DRP will double the floor space of its premises. The expansion of existing customer relationships and the acquisition of various new budgets makes this step possible.
Dederichs Reinecke & Partner employs 35 people and continues to grow. The leisure and tourism sector, which includes the Trabrennbahn Hamburg project, is one of the Agency’s main topics alongside Fast Moving Consumer Goods, Entertainment and Automotive. The expansion of our own social media unit in particular provided significant business impulses. Current agency clients include Senseo, natreen, Universal Pictures, Stage Entertainment, Messe Hamburg and Bombardier Recreational Products.