Firm and fluffy – communicating with cashmere

Casual, luxurious, stylish – our lifestyle unit is thrilled with the new customer C.P.TWENTYNINE, who makes people more beautiful with premium cashmere, jersey and fancy yarn essentials. Over 300 retailers, who already recommend the collections of the Hamburg fashion label to their customers, prove that this works quite well. “C.P.TWENTYNINE stands for a great and uncomplicated style that is extremely durable in terms of both design and quality. We also make the same demands on communication. Sustainable media and influencer relations and the development and maintenance of an organically growing community are more important to us than short-term communication fireworks, “reveals Unit Manager Hanna Mädlow. Our homework covers PR, social media, the realization of collection premieres and influencer relations.