Hamburg PR agency Dederichs Reinecke & Partner supports Car of the Year 2012

The international award Car of the Year is considered the most prestigious and coveted car award in the world. Every year, seven candidates enter the finals, out of which only one model emerges as Car of the Year.

The jury currently has 59 journalists from 23 European countries. The star is a founding member of the initiative, which lends the title since 1964. For the first time in the almost 50-year history of Car of the Year, the industry’s oldest and most important award will be presented in 2012 as part of the Geneva Motor Show. The final vote of the jury, which consists exclusively of renowned auto journalists, will be counted live on 5 March 2012 at the Geneva Motor Show and be announced as the first outgoing message of the fair.

The Automotive Unit of Dederichs Reinecke & Partner supports the work of stern around the international award 2012.

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