Motorsport meets E-Mobility: FIA Formel E focuses on PR competence from the hill

They are fast … they are silent and they do not stink – Formula E racing cars are almost the eco ninjas in motorsport. And they soon conquer Berlin. From 2015, the e-mobile Formula E racing cars will race across the asphalt of the former Tempelhof airport. This was agreed in June 2013, the responsible of the FIA ??and the Berlin Senate. And because good news should be promulgated quickly, we organized a Formula E show run through Berlin in the beginning of July within a few days along with a press conference in front of the Brandenburg Gate. On the road the event brought the Berlin agency Gil and Weingaertner. A national media response and a satisfied customer was the reward.


Incidentally, we have convinced those responsible with our many years of motorsport know-how from Formula 1, DTM, 24-hour race in the mix with a deep e-mobility competence – a station wagon in which nobody fools us so fast.