Crisp manufacturer KETTLE® has stood for high-quality products and natural ingredients since 1982. The potatoes come from local suppliers around the KETTLE® plant and the chips are hand-fried before being refined according to their own recipes. The mission: to inspire as many taste lovers as possible with the handcooked chips and the own seasoning mixtures – worldwide.
We have been supporting KETTLE® as our customer for 5 years. Now the crisps manufacturer is taking off with a special POS campaign: The Special Edition with black truffle and sea salt not only looks chic in the “little black dress”, but is an exclusive product offer. The potato crisps “Black Truffle & Sea Salt” will only be available in German grocery stores from 1 October to 31 December 2021.
We accompany the product launch and the POS campaign with storytelling and influencer relations.