The PR strategy for 2025 is made on the spot

Final spurt! The strategy for 2025 must be in place by now at the latest.

So it’s around two weeks before Christmas: Small focus adjustment. Sharpen the focus. Are the communication goals still on track? Do we need to realign the path to achieve them?

That’s exactly what we did in Wiesbaden in mid-December! Together with Cyril Dufau-Sansot, CEO of our long-standing client Hy2gen, and Senior Communications Manager Alexandra Forster-Kraft, we set the course for a strong 2025 at an intensive strategy workshop.

As an international company, Hy2gen is driving the green transformation with renewable hydrogen. We have been successfully supporting Hy2gen with our PR work for several years. How do we do that?

PR that helps companies achieve their goals works best. This can simply be more brand awareness or targeted positioning to clearly differentiate the company from its competitors. For many of our clients in the cleantech sector, the aim of PR is also to bring clarity to public discussions and give experts a voice.

What topics, messages and PR goals do we want to communicate or achieve in the coming year? This is how we ensure that we not only put our clients in the spotlight with outstanding journalistic contributions, but also actively drive the business case forward.

It’s back to the office with a suitcase full of ideas, insights and inspiration – ready to tell great PR stories for the visionaries of the hydrogen industry.

Many thanks to Cyril Dufau-Sansot and Alexandra Forster-Kraft for the inspiring exchange!