How does one lead the social strategy for a hidden champion who is 100% B2B? From working platforms in the aircraft industry to prototyping in R&D labs worldwide, item is involved in giant processes anywhere in the world and most aspects of their products and technology are way too complex for a non-engineer to grasp. item is really not the typical social media client.
item – smart, playful and a bit nerdy
Our strategy for item is a mixed bouquet. There is an abundance of very technical news to communicate. Which we do in a more casual tone than you would expect from an industry brand. After all the engineers behind their screens are still creative, playful kids and we do not need to prove our competence and seriousness by having a stick up our mainvalve, right?