The japanese company NGK is market leader in spark plugs, ignition systems and all things that make up the exhaust system in combustion propelled vehicles. Compared to tires and glossy sportscars this is not exactly the sexy part of the automobile world.
The products are very technical and the primary vector of the company is B2B. Our challenge is to communicate to B2B mechanics and workshop owners at the same time – and for the whole EMEA region.
