PR Agency Europe/Germany

About us

Dederichs Reinecke & Partner has been an owner-managed PR agency in Germany and Europe for more than 25 years, covering all relevant areas of communication, for example public relations, media work via all channels, social media or crises and change PR.

Or in short: We help our clients to be understood by the public in the way they deserve to be understood.

News

Exclusivity: appreciation or restriction?

Hamburg: 13. March 2025

Let's talk about exclusivity. No, we're not talking about designer handbags, we're talking about what's preferred in our industry: Information. We discuss this topic regularly. More specifically, whether important information should be given exclusively to selected media or evenly distributed to the "big list" is …

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Paywall: quality feature or barrier to reach?

Hamburg: 18. February 2025

Yesterday's Jour Fixe: "We were very pleased with Horizon's contribution. It was even in the plus range". Of course, we were very pleased with this feedback from our client UNICEPTA, but at the same time we noticed that many of our clients are not so enthusiastic about the contributions behind the online payment …

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Two days, two clients, one mission!

Hamburg: 22. January 2025

PR wisdom: The journey is just as important as the destination. The two are interdependent, especially in communication. That's why, at the beginning of the year, we have a lot of questions in our specifications. Have our goals remained the same? Was the journey there successful? Do we need to change our strategy? …

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Our industries

We certainly can’t do everything, and we don’t want to. But we would like to show you what we are really good at. Here you will also find our references, sorted by industry. If you would like to know more about a specific industry know-how or one of our customers, just give us a call and ask for Mr. Dederichs or Mr. Reinecke, they will be happy to answer your questions.

green hydrogen, sustainable start-ups, new mobility

The future is green. Cleantech topics are a daily part of media coverage and public debate all over the world - socially, politically and …

Food & FMCG

As a PR agency for food, we like brands with exciting stories and delicious products. Strong brands are the future, because they don't …

Automotive, E-Mobility and New Mobility

Progressiveness, technical know-how and a lot of experience - that's what makes us a PR agency for mobility topics. Mobility is changing: …

European PR Agency for Technology and New Energy Topics

For technology and energy topics, we like to develop communication for visionaries, researchers and thought leaders who are already …

Lifestyle Products

The heart of our Lifestyle Team beats not only for current trends, but also for creative concepts and long-term strategies to position …

leisure attractions

In the leisure area is one of the core cells of our agency. We have been working in this field of expertise since 1996 and are the …

European PR Agency for Start-ups

Communication for start-ups works according to its own rules. How do you create buzz? A big press conference at CES in Las Vegas or an …

European pr agency for Youth, Kids/BABY and Education products

Experienced parents make for ideal communicators for brands from the sector family/baby/child and adolescents. We are perfect …

Our competences

We work with common sense, a lot of experience and creativity. We concentrate on the things we are really good at. We use the entire toolbox of communication. The task at hand determines whether we work in digital, analog or social media channels. In our areas of expertise, we stand for a strategic mix of creativity, passion for our clients’ topics and necessary objectivity. We have not only won many awards and prizes – which we are happy about – but also achieved goals and celebrated successes together with our clients.