How to Gave Gas with Bloggers and Co? What makes content king? And if you let the cat out of the bag, how do you get it in there first? As part of Social Media Week 2013, DRP’s social media experts are answering these and other questions, and have taken energetic support on board.
In order to develop an optimal social media strategy for a company or a brand, the inclusion of relevant content comes first. And that should not be something like the egg-laying Wollmilchsau: Multipliers should feel as addressed as their own dialogue groups. The brand messages are to be brought over, journalists become attentive and bloggers are made happy.
Is that possible? As part of the Social Media Week Hamburg show the DRP social media experts Daniel Sautter and Mark Bourichter (Ltg.) Ways, but also limits the generation of online and offline content on. Practically based on case studies, a look is also cast into the blogosphere. Björn Habegger, one of Germany’s most successful bloggers, likes to beat the claws in the automotive cat tree for the required depth of field.
About the Social Media Week:
Hamburg is the only German city to host Social Media Week for the second time in 2013, which is considered the world’s largest public conference on social media. Social Media Week 2013 will discuss the global theme of ‘Open & Connected Principles for a Collaborative World’ in all 11 participating cities worldwide.
From 18 to 22 February 2013, the Social Media Week Hamburg will be offering free workshops, panel discussions and networking events that will deal with the opportunities and challenges of ‘openness and connectedness’ through social networks and online media both online and live in Hamburg. In Hamburg, about 120,000 people work in more than 23,000 media and information technology companies.
Social Media Week was launched in 2009 by Toby Daniels and his company Crowdcentric Media LLC. launched in New York. In 2012, Social Media Week had over 66,000 attendees worldwide in 26 countries.
Social Media Week