Thick “P” from the Spree. Influencer made happy. PR award sacked in 2018.

And zack … there it is! The thick “P” from the Spree. We are proud as Bolle: For our influencer campaign “I like what you do” for Magnum chocolate, we have been awarded the 2018 PR Award in the Influencer and Media Relations category. The jury was impressed by the approach of decelerating digital influencers in a sympathetic way for our great customer Importhaus Wilms with individual handwritten letters. On the other hand, the fact that we narrowly missed the pot for international PR for our customer BYTON only spit over for a very short time. It went to the PR colleagues of Bosch, whom we congratulate to a great case and a deserved award.