World Premiere of the BYTON M-Byte at the IAA

Around 500 international journalists at the press conference. Over 200 editorial teams and reporters in individual discussions. More than 3,000 reports throughout Europe in the first five days. The media success around the IAA premiere of the smart electric car BYTON M-Byte makes us proud like Bolle. Together with our colleagues from Munich, China and the USA, we are already looking forward to the continuation. Because after the fair is before the fair…



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