News - PR Blog

Ah, Munich – it was truly a pleasure! Inspiring technology, a wonderful city, and crispy pork knuckle at the Franziskanerkeller in the evenings. IAA MOBILITY 2025 – plenty happening around the freshly refreshed grande dame of mobility trade fairs. And it wasn’t just incredibly inspiring, […]

Summer is already heading into its final stretch, and it feels like half the world is still on vacation. Do you know that feeling right before a few days off? The anticipation – often mixed with a bit of excitement – sometimes blends with a […]

How much vacation do we actually need – and what’s the best way to plan it?We asked around the team – and quickly realized: vacation means something different to everyone. India says: “Especially now in summer, there’s a lot of planning, coordinating, and calendar-checking going […]

We’re proud as can be: As of March 2025, the admissions committee of the GPRA (Association of Leading PR and Communications Agencies in Germany) has unanimously approved the admission of Dederichs Reinecke & Partner (DRP), an owner-managed PR agency, into its network. “We are truly […]

The Hamburg-based PR agency Dederichs Reinecke & Partner (DRP) is significantly expanding its long-standing partnership with Canadian powersports market leader BRP (Bombardier Recreational Products): After around 15 years of successful PR work for BRP in the German market, the agency from Hamburg’s Schanzenviertel has been […]

On the Tram at Half Past Midnight – Tschingellingelling…!We admit it: we love to sing. Loudly. Whether it’s old-school Schlager, modern pop hits, Taylor Swift, or heavy metal – it doesn’t matter. Singing lifts the spirits. And honestly, there’s no such thing as too much […]

Beach is beach and work is work. Right? Admittedly, sometimes even we feel stuck here. And we long for a change of scenery. Or at least better weather. Different people. Pizza. Or a cold beer on the beach. Inspiration! For about six years now, we’ve […]

Monday morning, 7:23 am. Hamburg Central Station. While the start of the working week is still a bit hungover and we wonder why it only feels like 6:23 a.m., the technology experts of our agency meet on the drafty platform 4 to continue their journey […]

Let’s talk about exclusivity. No, we’re not talking about designer handbags, we’re talking about what’s preferred in our industry: Information. We discuss this topic regularly. More specifically, whether important information should be given exclusively to selected media or evenly distributed to the “big list” is […]